Beth Meyer

Beth Meyer is an award-winning marketing executive with more than 25 years of experience developing and executing integrated marketing, communications, and event strategies that drive brand growth, audience engagement, and measurable business results. Throughout her career, she has transformed strategic vision into exceptional live, virtual, and hybrid experiences, leading complex, cross-functional initiatives from concept to execution.

Meyer has held senior leadership roles with respected education, entertainment, and nonprofit organizations, including Discovery Education, Reading Is Fundamental (RIF), and Discovery Communications (now Warner Bros. Discovery). She has led campaigns, large-scale events, strategic partnerships, and promotional initiatives for globally recognized brands including 3M, Honda, LEGO, LG, National Geographic, Nickelodeon, Mastercard, and PBS.

Her expertise spans event strategy and execution, logistics, stakeholder management, sponsorship activation, audience engagement, and event measurement; creating experiences that strengthen brands, foster consumer connections, and inspire action.

Her work has been recognized with numerous industry honors, including PromaxBDA, The Shorty Awards, the REVERE for innovation beyond the classroom, and The Library of Congress David Rubenstein Prize for advancing literacy.

Outside of her professional career, Beth is a certified trauma-informed yoga instructor who leads classes and wellness programming for addiction recovery communities, senior living residents, and studio students. She resides in Germantown, Maryland, with her husband and two children.

A proud West Virginia University graduate, Beth earned her Bachelor of Science in Journalism from the Perley Isaac Reed School of Journalism (now the College of Creative Arts and Media). She is honored to return to WVU as an adjunct professor, where she is passionate about preparing the next generation of event professionals through real-world experience and practical insights.