Skip to main content

Purpose, Values and Goals


The College of Creative Arts and Media serves students, our university, community and state through innovation, teaching, research, scholarship and creative activity in the arts, media, strategic communications and sustainable design. We engage students to become principled, creative, ethical, curious, courageous and inclusive thinkers, leaders and contributors to society through free expression, experiential learning and interdisciplinary collaboration.


In addition to WVU’s values of:

Accountability, Appreciation, Curiosity, Respect and Service

We value:

  • Connection, 
  • Creativity, 
  • Diversity, 
  • Ethics, 
  • Excellence, 
  • Free expression, 
  • Innovation, 
  • Integrity, 
  • Public scholarship, 
  • Relevance and 
  • Sustainability