Catherine Lada

Dr. Catherine Lada is a certified association executive and marketing expert with more than 20 years of experience in the nonprofit sector. She has successfully launched and grown dozens of new association products and services as well as brands, teams, departments, and organizations. Lada is highly focused on making the member experience enjoyable and efficient across all touchpoints.

She combines this focus with expertise in usability design and deep knowledge of marketing to create product road maps and integrated marketing, branding, communications, and sales strategies that get real business results. At her last association, Lada led the charge in creating, launching, and marketing a new tech-enabled product, surpassing key performance indicators 27% to 58% within just a few months. The marketing team she launched at a privately held multi-million-dollar company led to 13% growth. She has also taught marketing, advertising, communications, entrepreneurship, ethics, strategy, and operations at the undergraduate level. She is currently an adjunct professor in the graduate Integrated Marketing Communications program at West Virginia University.

Lada has a doctoral degree in information systems and communications, while her dissertation focused on scaling impact in nonprofits and social enterprises. She also holds a master's degree in administration and a bachelor's degree in economics. She resides in the Washington, DC metropolitan area.