Genean Jones
Genean Jones is a B2B marketing executive and founder with over 20 years of expertise in driving significant results through go-to-market (GTM) strategies, demand generation, and customer lifecycle marketing across the SaaS, technology training and workforce development, wireless internet, cyber security, private equity, and cable sectors. She has a proven track record of creating strategic frameworks that generate over $50 million in monthly pipeline opportunities and enhance opportunity funnel velocity by 10 times, in addition to boosting customer retention rates by more than 50%.
She is the founder and CEO of G2IM Consulting, located in the Washington, DC metropolitan area. Recent collaboration with Ariel Alternatives, a private equity firm, was a project that involved developing a scalable GTM playbook for three of Ariel’s portfolio companies. Jones also created and taught a GTM Workshop for 12 portfolio company analysts, achieving a 98% participant completion rate, with them ultimately receiving certifications. The playbook and workshop received accolades for its effectiveness and impact. Additional client work includes engagements for FireMon (cybersecurity firm) to enhance upsell, retention, and funnel velocity initiatives that resulted in a threefold increase in pipeline revenue value.
Jones’ leadership has been pivotal in advancing growth for major companies like Comcast, Sprint Nextel, AOL/Time Warner, CARFAX, Revature, WireWheel.io, and Intersections Inc., where she led omni-channel campaigns and integrated marketing automation and CRM tech stacks with AI-driven marketing solutions.
In her role as an adjunct professor at the West Virginia University College of Creative Arts and Media, she teaches graduate-level courses on data-driven platforms, customer experience design, and targeted communications strategies. She has most recently developed and implemented a course curriculum on marketing communication’s role in change management. Jones’ expertise in crafting scalable GTM frameworks and optimizing customer lifecycle programs makes her a valued advisor for high-growth companies aiming for sustainable success in competitive markets.
LinkedIn: Genean Jones