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Textbooks

Effective Fall 2023

These books are specific to the online undergraduate courses only and will be needed before the first day of class. Books can be purchased through the WVU Bookstore.

It is recommended that all students obtain a copy of the following book. Writing assignments will need to follow APA style for citations. Several courses listed below require the Associated Press stylebook instead and are noted.

Publication Manual of the American Psychological Association, 2019 (7th ed.)
ISBN : 9781433832161

You can also view and bookmark a tutorial covering APA citations from the following link http://tinyurl.com/m9osvf

ADPR 421 – Advertising and Public Relations Audience

  • Brown, T. J. & Suter, T. A. (2014). MR (2nd ed.). Mason, OH: South-Western, Cengage Learning.
    ISBN: 9781133958413

ADPR 438 – Branded Content Narrative

  • Didner, P. (2014) . Global Content Marketing: How to Create Great Content, Reach More Customers, and Build a Worldwide Marketing Strategy that Works.
    ISBN: 9780071840972

ADPR 439 – Strategic Social Media

  • Freberg, K. (2021). Social Media for Strategic Communication: Creative Strategies and Research-Based Applications (Second ed.). SAGE Publications, Inc.
    ISBN: 9781071826904

ADPR 459 – Strategic Comm Campaigns

  • Wilson, L., Ogden, J., & Wilson, C. (2019). Strategic Communications for PR, Social Media, and Marketing (7th ed.). Kendall Hunt Publishing Company.
    ISBN: 978-1-5249-9895-0
    eBook

ADPR 493 – Influencer Marketing

  • Schaffer, N. (2020). The age of influence: The power of influencers to elevate your brand. New York, NY: HarperCollins Leadership, an imprint of HarperCollins.
    ISBN 9781400216369
  • Russell, A., & Itzler, J. (2020). The influencer code: How to unlock the power of influencer marketing. United States: Hatherleigh Press.
    ISBN: 9781578268252

ADV 201 – Advertising and Society

  • Berger, A. (2020). Ads, Fads, and Consumer Culture: Advertising’s Impact on American Character and Society (Sixth ed.). Rowman & Littlefield Publishers.
    ISBN: 9781538137802
    eBook

ADV 215 – Principles of Advertising

  • Arens, W. & Weigold, M. (2021). M: Advertising (4th Edition). Dubuque: McGraw-Hill Education.
    ISBN: 9781260381894
    eBook

ADV 309 – Advertising & Creativity

  • The Advertising Concept Book: Think Now, Design Later (Third) Paperback – July 26, 2016 by Pete Barry (Author)
    ISBN: 9780500292679
    eBook

ADV 403 – Media Planning/Strategy

  • Katz, H. (2019). The Media Handbook. New York, NY: Routledge, Taylor & Francis Group.
    ISBN-13: 978-1138352643

ADV 409 – Advertising Research & Media

  • Geskey, R. (2015). Media Planning & Buying in the 21st Century. (3rd ed). CreateSpace Independent Publishing Platform.
    ISBN: 978-1502358714

ADV 419 – Advertising Strategies

  • Keller, K. & Swaminathan, V. (2020). Strategic Brand Management (5th ed.). Pearson.
    ISBN: 9780134877952.

    Note: Due to availability and edition issues, students need to purchase the eBook for the text to align with the course.

    eBook

ADV 459 – Advertising Campaigns

  • Parente, D. E. (2006). Advertising campaign strategy: A guide to marketing communication plans(4th ed.). Florence, KY: Thomson South-Western.
    ISBN : 9780324322712

IMC 215 – Introduction to IMC

  • Belch, G. E., & Belch, M. A. (2021). Advertising and promotion: an integrated marketing communications perspective (12th ed.). New York, NY: McGraw-Hill Education.
    ISBN: 9781260570991

    Note: The IMC program has negotiated special discount pricing ($90) on this textbook with the publisher, McGraw-Hill Education. You can order a loose leaf version that includes Connect (electronic) shop.mheducation.com/mhshop/productDetails?isbn=1264619464

JRL 235 – Electronic Media & Society

  • Gross, Lynne Shaffer. Electronic Media. An Introduction. 11th Edition, 2012, McGraw-Hill.

    ISBN: 9780073526164

JRL 262 - Coding for Media Applications

  • Downey, Allen B., Think Python: How to Think Like a Computer Scientist, Second Edition (2015)

    ISBN: 9781491939369

JRL 322 – Gaming Design & Digital Narrative

No textbook is required for this class.

JRL 361 – Media Relations in Sport

  • Esherick, C., Caskey, P. H., & Schulz, B. (2020). Media Relations in Sport (5th ed.). Fitness Information Technology (US).
    ISBN: 9781940067360

JRL 412 – Sport Journalism

  • Reinardy, S., & Wanta, W. (2015). The Essentials of Sports Reporting and Writing. (2nd edition) New York, NY: Routledge.
    ISBN : 9780415737807
    eBook
  • Associated Press. (2019). The Associated Press stylebook and briefing on media law 2019 ed. New York, NY: Basic Books.
    ISBN: 9781541699892

JRL 419 – Entertainment Reporting

  • Falk, B. (2018). Entertainment Journalism: Making it your Career (1st ed.). Routledge.
    ISBN: 978-1138649385
    eBook

JRL 432 – Social Media Strategy

  • Freberg, K. (2021). Social Media for Strategic Communication: Creative Strategies and Research-Based Applications (Second ed.). SAGE Publications, Inc.
    ISBN: 978-1071826904
    eBook

JRL 433 – Social Media Applications

No textbook is required for this class.

JRL 434 – Social Media Campaigns

  • Kim, C. M. (2021). Social media campaigns: strategies for public relations and marketing. Routledge.
    ISBN (paperback) 9780367896201
    eBook

JRL 450 – Writing for Health Promotion

  • Arntfield, M. A. (2016). Healthcare Writing: A Practical Guide to Professional Success (1st ed.). Broadview Press.
    ISBN: 978-1554812295
    eBook

JRL 452 – Applied Health Promotion

  • Parvanta, C., & Bass, S. (2018). Health Communication: Strategies and Skills for a New Era (1st ed.). Jones & Bartlett Learning.
    ISBN: 978-1284065879
    eBook

JRL 454 – Health Promotion Campaigns

  • Social Marketing: Behavior Change for Social Good, (6th ed.). Nancy R. Lee and Philip Kotler. SAGE Publishing.
    ISBN : 9781544351490

JRL 485 – MDS Capstone

No textbook is required for this class.

JRL 488 – Video Editing

No textbook is required for this class.

JRL 493C/593A – Ethics in an A.I. Society

  • Taplin, J. (2017). Move Fast and Break Things: How Facebook, Google, and Amazon Cornered Culture and Undermined Democracy Little, Brown and Company.
    ISBN: 9780316275774



JRL 493D/593B

No textbook is required for this class.

MDIA 101 – Media & Society

  • Hanson, R. (2021) Mass Communication: Living in a Media World. (8th ed.).
    ISBN: 9781544382999
    eBook

MDIA 215 – Media Writing

  • Kessler, L. (2014) When Words Collide (9th ed.) Cengage Learning.
    ISBN: 9781285052472
    eBook
  • Associated Press. (2022). The Associated Press Stylebook, 56th edition. New York, NY: Basic Books.
    ISBN: 978-1541601659.


MDIA 225 - Media Tools & Applications

No textbook is required for this class.

MDIA 328 – Media Ethics and Law

  • Mathewson, J. (2013). Law and Ethics for Today’s Journalist. Sharpe, M. E. Inc.
    ISBN : 978-0765640765
    eBook

PR 215 – Introduction to Public Relations

  • Kelleher, T. (2021). Public Relations. New York, NY: Oxford University Press.
    ISBN: 9780190925093
    eBook

PR 301 – Writing for Public Relations

  • Marsh, C., Guth, D. W., & Short, B. P. (2020). Strategic Writing: Multimedia Writing for Public Relations, Advertising and More (5th ed.). Routledge.
    ISBN: (Paperback) 9780367895402 (Hardcover) 9780367895396
    eBook
  • Associated Press. (2022). The Associated Press Stylebook: 2022–2024. Basic Books.
    ISBN: 9781541647572

PR 401 – Applied Public Relations

  • St. John, B..; Martinelli, D.; Pritchard, S.; Spaulding, C. Cases in Public Relations Strategy (2019). Sage.
    ISBN: 9781506349152
    eBook

PR 410 – IMC for Public Relations

  • Clow, K., & Baack, D. (2022). Integrated Advertising, Promotion, and Marketing Communications (9th ed.). Pearson.
    ISBN: 9780135589809
    eBook

PR 412 – IMC for Sport

  • Stoldt, G. C., Dittmore, S. W., Ross, M., & Branvold, S. E. (2020). Sport public relations: managing stakeholder communication. Human Kinetics.
    ISBN: Traditional Print: 9781492589389, EBook: 9781718206809
    eBook

PR 431 – Entertainment Media Promotion

  • Ames, C. (2016). Entertainment Public Relations: Communicating with Audiences. New York, NY: Peter Lang Publishing, Inc.
    ISBN: 9781433130540
    eBook

PR 432 – Entertainment Media Branding

  • Lieberman, Al and Pat Esgate (2014). The Definitive Guide to Entertainment Marketing (2nd ed.). Upper Saddle River, NJ:Pearson Education, Inc.
    ISBN: 978-0133092080
    eBook

PR 433 – Entertainment Media Campaigns

No textbook is required for this class.

PR 436 – Event Planning

  • Silvers, Julia R. (2012). Professional Event Coordination (2nd edition, Wiley Events), (2012)
    ISBN : 978-0470560716
    eBook

PR 437 – Event Promotion

No textbook is required for this class.

PR 438 – Event Execution

  • Allen, J., Harris, R., Jago, L., Tantrai, A., Jonson, P., & D’Arcy, E. (2019). Festival and Special Event Management (6th ed.). Wiley.
    ISBN 978-0730369400
    eBook

STCM 315 – Strategic Advertising and Public Relations Writing

  • Marsh, C., Guth, D. W., & Short, B. P. (2020). Strategic Writing: Multimedia Writing for Public Relations, Advertising and More (5th ed.). Routledge.
    ISBN-13: 978-0367895402
  • The Associated Press. (2020-2022). The Associated Press Stylebook (55th Edition). Basic Books.
    ISBN-13: 978-1541647572
    ISBN-10: 1541647572