CCAM Online Muse

Discover the steps to becoming a video game designer and how WVU's Game Design program can equip you with the skills and knowledge to succeed in this exciting industry. Unleash your creativity and shape the future of gaming!

What is Digital Marketing Communications? Digital Marketing Communications consists of marketing to where audiences are and anticipating where they’re headed.

What is Data Marketing Communications? In today’s world Data is everything. What Data Marketing Communications excels at, is taking a wealth of data and working to find the metric within that matters, the metric that tells the story.

Discover the diverse world of music industry jobs. From audio engineering to artist management and music production, find out what it takes to make your love for music a rewarding career. Learn about average salaries and the skills needed to succeed in these exciting roles.

Discover exciting game design careers and learn how WVU's Master of Arts in Game Design can prepare you for success in this booming industry.

Discover how WVU's online Master's in Music Business and Industry prepares you for success with testimonials from alumni and current students. Learn about the program's curriculum, real-world experiences, and career opportunities.

Digital marketing is a constantly evolving field. Social media channels are changing, evolving and being replaced by others, streaming services are taking over and artificial intelligence is advancing. Here are four current trends and how brands are utilizing these trends.

Learn how to make a plan for an IMC campaign and about WVU's M.S. IMC program in addition to job titles you can have with an IMC background.

If you’re in marketing, you’ve heard it before. We need to be data-driven. But what does that actually mean? Data-driven marketing allows marketers and companies to optimize their strategies to reach the right customers at the right times — when done correctly. Learn more about how to be a data-driven marketer.

The marketing communications field is a vast industry with opportunities for individuals to find their niche. Because the field is broad, it can sometimes be hard to figure out what jobs are out there for people in the field. Here’s just a sampling of some of the roles you can get with a master's in integrated marketing communications.