CCAM Online Muse

What is Digital Marketing Communications? Digital Marketing Communications consists of marketing to where audiences are and anticipating where they’re headed.

What is Data Marketing Communications? In today’s world Data is everything. What Data Marketing Communications excels at, is taking a wealth of data and working to find the metric within that matters, the metric that tells the story.

Digital marketing is a constantly evolving field. Social media channels are changing, evolving and being replaced by others, streaming services are taking over and artificial intelligence is advancing. Here are four current trends and how brands are utilizing these trends.

Learn how to make a plan for an IMC campaign and about WVU's M.S. IMC program in addition to job titles you can have with an IMC background.

If you’re in marketing, you’ve heard it before. We need to be data-driven. But what does that actually mean? Data-driven marketing allows marketers and companies to optimize their strategies to reach the right customers at the right times — when done correctly. Learn more about how to be a data-driven marketer.

The marketing communications field is a vast industry with opportunities for individuals to find their niche. Because the field is broad, it can sometimes be hard to figure out what jobs are out there for people in the field. Here’s just a sampling of some of the roles you can get with a master's in integrated marketing communications.

The marketing communications field continues to recognize the need for professional communicators who can apply data, analysis, and creative thinking to marketing campaigns. Here are 13 career options for marketing professionals who understand data.

The digital marketing communications field is an exciting industry that is quickly growing. While it offers an array of jobs both creative and technical, the field is constantly (and rapidly) expanding as technology develops. As the field grows, it can be hard to pinpoint exactly where your professional skill sets and personal ambitions fit into the industry.